Who are the most followed influencers about the increasingly trending topic of content marketing?
I’ve been collecting all the tweets with the #contentmarketing hashtag published by users with at least 300k followers since October 2015.
Having divided the archive into two groups of tweets, those published between October 2015 and June 2016, and those between July 2016 and a few days ago, having then compared the maximum number of followers for each user in both periods, and finally having limited the results only to those users that published at least twice about #contentmarketing (in order to exclude random ones), I obtained various relevant data.
First of all the chart of the most followed influencers updated to January 2017:
From the October 2015/June 2016 group I then obtained the chart updated to June of last year:
Finally, taking into account only those users that feature in both groups and achieved an increase in followers over the last year, I obtained the chart of those who grew the most among regular tweeters about #contentmarketing.
A last mention to those who performed the worst (please forgive me!). These are the 10 influencers who lost the most followers: